A Strategic Marketing Proposal for Trung Nguyen Coffee Company to Regain Its Leading Position and Market Dominance in Vietnam

1 Short - term
First, they need to have a clear vision, solve the internal issues and get some cash in order to make sure that they are strong as a company and ready to compete internationally before going ahead with their expansion project.
They should work on the management issues to create a good atmosphere where employees are happy to work in.
They also need to make sure that their coffee shops offer a diversified menu, provide their customers with quality food, excellent service and bar cleanliness. …